The Meidas Brothers—Ben, Brett, and Jordy Meiselas—have an estimated combined net worth ranging from $10 million to $42.6 million as of 2025. Their wealth comes from their MeidasTouch media network, YouTube revenue, podcast earnings, and individual professional careers in law, entertainment, and marketing.
Three brothers started a political media empire from a group text. Now they run one of the most-watched progressive networks online. How did Ben, Brett, and Jordy Meiselas build their fortune, and what does their financial success reveal about modern digital media?
Who Are the Meidas Brothers
Ben Meiselas works as an attorney who represented Colin Kaepernick. Brett Meiselas is an Emmy-winning video editor who worked for The Ellen DeGeneres Show. Jordan Meiselas serves as a marketing supervisor in Brooklyn, New York.
Each brother brought specialized skills to their venture. Ben earned recognition as Variety Magazine’s Impact Lawyer of the Year in 2019 and works as a USC law professor while advising the Hockey Diversity Alliance. His legal background provided credibility and connections in the entertainment and sports industries.
Brett’s production expertise shaped their content strategy. His two Emmy awards demonstrated his ability to create engaging video content that resonates with audiences. Jordy’s marketing skills helped position their brand and expand their reach across platforms.
The brothers launched MeidasTouch in March 2020 as a political action committee focused on progressive causes. Their timing coincided with heightened political engagement and growing demand for alternative news sources.
Breaking Down the Meidas Brothers Net Worth
Estimates of their wealth vary significantly across sources. Their YouTube channel alone boasts millions of views, with MeidasTouch’s net worth estimated at around $42.6 million according to Net Worth Spot.
Other sources place the Meidas Brothers’ net worth at $10 million. The wide range reflects the difficulty of calculating exact figures for privately held media companies.
Brett Meiselas has an estimated net worth of around $5 million as of 2025, earned through production work and his role as one of the founders of Meidas Touch.
Several factors explain the variation:
- Different methodologies for calculating YouTube revenue
- Uncertainty about their PAC’s financial structure
- Private business holdings are not publicly disclosed
- Multiple revenue streams beyond digital advertising
In September 2025, MeidasTouch’s estimated earnings ranged from $8,538 to $11,697, lower than the figure in November 2023. This fluctuation shows how political content revenue can shift based on election cycles and current events.
Revenue Streams Powering Their Wealth
The brothers built a diversified income model across multiple platforms and ventures.
YouTube Revenue: MeidasTouch uploaded 17,283 videos on YouTube, accumulating 7,204,180,923 video views since 2010. Their channel generates revenue through advertising, memberships, and Super Chat donations during live streams.
Podcast Earnings: Their podcast ranks among the top progressive shows online. The show became the 4th most popular progressive online show across streaming and social media platforms, with 6.4 million total viewers. Podcast revenue comes from advertising partnerships, sponsorships, and premium content subscriptions.
PAC Donations: They raised more than $3 million in donations and grew from web-only videos to national television ads. Political action committees generate funds through donor contributions, which support advertising campaigns and operational expenses.
Media Properties: Ben Meiselas is co-owner of Los Angeles Magazine and several other marquee media properties in addition to MeidasTouch. These ownership stakes provide additional income streams and asset value.
Individual Careers: Each brother maintains professional activities outside MeidasTouch. Ben continues his legal practice and teaching. Brett works on production projects. Jordy manages marketing initiatives.
From Group Text to Media Empire
The brothers launched their venture during the 2020 election cycle when political content consumption surged. Their first videos went viral, attracting millions of views and establishing their brand quickly.
Their growth strategy focused on consistent content production. They published multiple videos daily, covering breaking news, political analysis, and investigative reporting. This high-volume approach maximized their visibility across social media algorithms.
They expanded beyond YouTube to TikTok, Twitter, and Instagram, building audiences on each platform. Cross-promotion helped convert followers from one channel to subscribers on others.
They turned a limited series on SiriusXM’s progressive politics station into a podcast deal and launched MeidasUniversity to encourage progressive advocacy on campuses nationwide.
Their brand attracted a dedicated community of supporters. Regular viewers formed online groups, attended virtual events, and promoted content organically through shares and recommendations.
Controversies and Criticism
Not everyone praised their methods. In April 2021, Rolling Stone magazine criticized MeidasTouch’s $1 million advertising strategy as “nonsensical and a more effective tool for fundraising than for helping Democrats win elections” and raised concerns that donors were being misled by “grandiose self-promotion.”
Critics questioned whether their advertising spending effectively influenced voters or primarily served to build their brand. Some political strategists argued that their ad placements targeted audiences already supporting Democratic candidates rather than persuading undecided voters.
The brothers defended their approach, citing engagement metrics and grassroots enthusiasm. They argued that building long-term infrastructure for progressive messaging justified their spending patterns.
Transparency concerns emerged about how PAC funds were allocated. Critics wanted clearer breakdowns showing how donations translated into political impact versus operational costs and content production.
What Their Success Reveals About Digital Media
The Meidas Brothers demonstrate how specialized skills combine to create media businesses. Legal expertise, production quality, and marketing savvy each played roles in their growth.
Political content performs differently from entertainment or lifestyle media. Election cycles drive viewership spikes, but maintaining audiences during off-years requires consistent news coverage and community engagement.
YouTube revenue alone rarely sustains large operations. The brothers diversified across podcasts, live events, merchandise, and media ownership to build financial stability.
Building trust with audiences requires regular content and authentic voices. The brothers positioned themselves as accessible commentators rather than distant experts, fostering stronger viewer connections.
Platform dependence creates risk. Algorithm changes or policy shifts on YouTube or other platforms could significantly impact their reach and revenue overnight.
Comparing Their Model to Traditional Media
Legacy news organizations employ large staffs and maintain expensive infrastructure. The Meidas Brothers operated with smaller teams and lower overhead, allowing faster content production and greater profit margins.
Traditional media companies face declining advertising revenue and subscription challenges. Digital-first creators capture younger audiences who consume news primarily through social platforms and streaming services.
Brand personality matters more in digital spaces. Viewers choose content based on host appeal and perspective alignment rather than institutional reputation alone.
Speed beats thoroughness online. The brothers published rapid responses to breaking news, accepting occasional errors in exchange for being first to frame stories for their audience.
Financial Lessons from Their Journey
Starting with minimal capital investment shows how digital platforms enable entrepreneurs to build media businesses without traditional barriers. Camera equipment, editing software, and internet connections replaced printing presses and broadcast licenses.
Audience cultivation precedes monetization. The brothers built large followings before fully developing revenue strategies, proving that engaged communities attract commercial opportunities.
Multiple income sources protect against platform risk and market changes. Diversification across YouTube, podcasts, events, and merchandise insulated them from any single revenue stream declining.
Personal brands convert to business value. The brothers’ individual reputations and credentials added credibility that helped their network compete against established media outlets.
Timing matters enormously. Launching during a presidential election, when political engagement peaks, gave them momentum that sustained growth afterward.
How Political Content Drives Revenue
Political media thrives on controversy and conflict. Strong opinions and provocative headlines generate engagement metrics that algorithms reward with greater distribution.
Partisan audiences seek validation more than information. Content confirming existing beliefs drives higher retention and sharing than balanced reporting attempting neutrality.
Election cycles create revenue spikes. Ad sales and donations surge during campaign seasons when political interest peaks, requiring creators to bank reserves for quieter periods.
Merchandise extends brand reach. Political supporters buy clothing and accessories displaying their affiliations, creating revenue streams beyond digital advertising.
Live events build community while generating income. Virtual and in-person gatherings strengthen viewer loyalty while charging admission or sponsorship fees.
Future Outlook for Their Wealth
Their financial trajectory depends on several variables. Continued political polarization likely sustains demand for partisan content, benefiting established voices with loyal audiences.
Platform evolution could help or hurt their business. Changes in social media algorithms, advertising policies, or content moderation might reduce their reach or revenue.
Competition intensifies as barriers to entry remain low. New creators and established media companies both compete for the same audiences and advertising dollars.
Diversification beyond political content could stabilize revenue. Expanding into general news, entertainment, or other categories might reduce dependence on election cycles.
Media property acquisitions like Los Angeles Magazine suggest ambitions beyond digital content. Owning traditional media assets provides credibility and additional revenue while building long-term value.
Final Thoughts
The Meidas Brothers built wealth by combining professional expertise with digital platform advantages. Their estimated net worth between $10 million and $42.6 million reflects the successful monetization of political content during a highly polarized era.
Their journey shows how specialized skills—legal, production, and marketing—can create valuable media properties. Starting with minimal investment and scaling through platform algorithms and audience engagement, they developed multiple revenue streams.
Controversies about advertising effectiveness and fund allocation remind viewers to evaluate claims about political impact critically. Success in building media brands doesn’t automatically translate to electoral influence.
Their financial achievement demonstrates the opportunities available in digital media while highlighting the importance of diversification, timing, and audience cultivation. Whether their wealth continues growing depends on adapting to platform changes, maintaining audience trust, and expanding beyond purely political content.
FAQs
How much are the Meidas Brothers worth individually?
Brett Meiselas has an estimated net worth of around $5 million as of 2025. Specific figures for Ben and Jordy are not publicly available, but their combined wealth likely ranges from $10 million to over $40 million, depending on how MeidasTouch’s assets are valued.
Do the Meidas Brothers make money from their podcast?
Yes, their podcast generates revenue through advertising partnerships, sponsorships, and premium subscriptions. As the 4th most popular progressive online show with 6.4 million total viewers, it attracts significant commercial interest.
What is MeidasTouch’s main source of income?
MeidasTouch earns money through multiple channels: YouTube advertising revenue from over 7 billion views, podcast sponsorships, PAC donations totaling millions of dollars, merchandise sales, and live event tickets.
How much does MeidasTouch make from YouTube?
Monthly YouTube earnings fluctuate significantly. September 2025 estimates ranged from $8,538 to $11,697, though annual totals and cumulative revenue over time are substantially higher given their massive view counts.
Are the Meidas Brothers legitimate or controversial?
The brothers have legitimate professional backgrounds in law, Emmy-winning production, and marketing. Rolling Stone criticized their advertising strategy in 2021, questioning whether PAC spending effectively influenced elections or primarily served fundraising and brand building.